Android User Loyalty

Efforts to build a brand in the marketplace
is critical to the success of the brand in the future.
 (careace.net)

Apple was still far compared with its competitors in the business to build brand loyalty among their users in the mobile market. In fact, in this market, some manufacturers continue to seek to strengthen their influence as widely as possible. 

According to a study conducted by the GfK research institute, about 84 percent of iPhone users said that they would choose iPhone as a phone they would swap the fruit cap apples they have. While Android users who stick with Android just 60 percent. 

On the other hand, BlackBerry users who will stick with the BlackBerry if it will buy the latest products only 48 per cent. 

As is known, its own smartphone sales have surged since Apple introduced their first iPhone in 2007. And although growth has slowed, but according to IDC research institutions, their sales still rose 49 percent last quarter compared with the same quarter, previous year. 

Ryan Garner, analyst at GfK said, efforts to build a brand in the marketplace is critical to the success of the brand in the future because on average, 63 percent of users will remain loyal to the brand of phone they have. This lowers the potential users switch to another heart. 

However, according to Garner, the high growth in the launch of Android and Microsoft's latest operating system that will make smartphones, tablet PCs will look similar and show that there are still opportunities for other producers. 

"Apple is clearly still lies ahead. But the development that will occur in the year ahead will be challenging them, "Garner said, as quoted by Reuters, 25 November 2011. 

From the survey, note also that more than 70 percent of users stated that they would still choose the brand of phone they use now because of the integration features and access to content they commonly use. 

As an illustration, the research conducted by GfK involving 4500 respondents living in England, France, Germany, Italy, Spain, Brazil, China, Japan and the United States. (Umi) 

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